Sep 11, 2008

The Dip by Seth Godin

RATING






EXCERPTS


Page 3
Most of the time, we deal with the obstacles by persevering. Sometimes we get discouraged and turn to inspiration writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.

Most people quit. They just don’t quit successfully.


Page 6
Believe it or not, quitting is really a great strategy. […] You really can’t try to do everything, especially if you intend to be the best in the world.


Page 17
At the beginning, when you first start something, it’s fun. You could be taking up golf or acupuncture or piloting a plane or doing chemistry—doesn’t matter; it’s interesting, and you get plenty of good feedback from the people around you.

Over the next few days and weeks, the rapid learning you experience keeps you going. Whatever your new thing is, it’s easy to stay engaged in it.

And then the Dip happens.

The Dip is the long slog between starting and mastery. […] Successful people don’t just ride out the Dip. They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go. Just because you know you’re in the Dip doesn’t mean you have to live happily with it.


Page 21
The difference between a mediocre club player and a regional champion isn’t inborn talent—it’s the ability to push through the moments where it’s just easier to quit […] and the entire process is built around many people starting while most people quit.

The Dip creates scarcity; scarcity creates value.


Page 29
Diversification feels like the right thing to do. Enter a new market, apply for a job in a new area, start a new sport. Who knows? This might just be the one.